Product: Tubular Running Services
Name: Vero
Descriptor: Automated Connection Integrity
Tagline: Building Wells that last a lifetime.
Values:
1. Validate Connection Integrity
2. Enhance Safety and improve efficiency
3. Apply artificial intelligence at every turn
The future of well construction is here. Vero automated connection integrity goes above and beyond tubular running for unquestionable success.
Rather than rely on human judgment for connection evaluation, we apply artificial intelligence to eliminate errors or oversights that can lead to safety incidents and costly remediation.
Naming exercise
A symbol of strength and validation
Key Art Development
3 Value Pillars
Validate Connection Integrity
No matter the environment—from complex deepwater wells to conventional land operations—your connections safeguard your investment.
Enhance Safety
In addition to long-term integrity, Vero technologies deliver immediate value. By running the optimal connections with fewer personnel and in less time than conventional operations, we modernize daily processes and reduce costs.
Apply AI to Every Turn
Your journey toward total automated connection integrity starts and ends with Weatherford. At all stages of tubular handling—from the pipe mill to wellbore installation—we help you to make connections that you can trust.
Webpage design
Product Launch Teaser Campaign
Product Launch - ADIPEC Middle East
The launch for this product was set in Dubai, November 2018.
We began the launch by segmenting the target audience into two groups to accomplish the campaign objectives. The primary target consisted of C-level executives who value long-term well integrity, and the secondary one comprised decision makers in the field. The campaign resulted in 32 contracts with 14 customers around the world.
500 in-booth attendees
6,000 Facebook LIVE views
29 C-level meetings at the Petroleum Club.
Teaser Graphics
Booth and Launch Videos
Petroleum Club - C-Level Only
Vero Equipment/Product Visualization
The ask: The TRS product line asked us to brand the technology to align with the overall campaign and messaging. Essentially, they wanted the equipment to stand out and the name be perfectly visible from the rig floor.
Vero branding
Results
500 in-booth attendees
6,000 Facebook LIVE views
29 C-level meetings at the Petroleum Club.
Media Coverage Results
Featured in 10 publications
The National
Pipeline Oil and Gas
ADIPEC News
ADIPEC Show Daily
Oil and Gas Middle East
Oil Review Middle East
Oilfield Technology
E&P Magazine
Energy Intelligence
Upstream
Digital Results
54 social posts
954,309 cumulative reach
131,960 video views
33,264 total engagement
Awards
Lantern Awards 2019:
Best Integrated Marketing Communications Program (Budget over $200,000)/ Vero
Crystal Awards 2019:
Best Marketing Campaign/Product Launch
Similar Projects
2020 Performance Appraisal
“Adam served as the sole design lead, working directly with the Director of Marketing, for each of the domain campaigns. These are among the highest visibility campaigns for Weatherford. He created engaging, on-message design through multiple forms of media including print collateral, sales presentations, website design, and motion videos/visual effects that were showcased on digital platforms such Weatherford.com, digital ad-placements, and paid/non-paid social media posts.
He took on additional work outside his assigned scope for Tier 1 marketing campaigns, including the ForeSite Sense campaign. He was an integral part of maintaining the zero-spend directive for the critically important launch, creating the first “commercial style” animation done in house. Typically, we spend upward of $60,000 on these with outsource agents, and Adam … working from home … delivered excellent quality. In fact, this work won “Best Animation” for the Lantern Awards.”
– Production and Completions Marketing Manager